Publication name:
NA

Type of publication:
Promotional brochure: 3%
LEFT BLANK: 3%
Media guides: 3%
Brochure: 3%
annual report: 3%
E-newsletter: 9.1%
Newsletter: 33.3%
Magazine: 39.4%
UDK newspaper insert: 3%

Editor's name, e-mail & phone number:
NA

Unit, department or school considered the publisher:
NA

Frequency of publication:
18 times a year: 3%
LEFT BLANK: 3%
2-3 x a year: 3%
biennial: 3%
10x year: 3%
Monthly: 6.1%
Fall & Spring: 3%
6 issues per year: 3%
Fall \& Spring: 24.2%
Annual: 33.3%
Quarterly: 6.1%
December/ July: 3%
3 times a year: Fall, Spring \& Summer: 3%
Winter \& Summer: 3%

Dates of publication (March 15 and Sept. 15; mid-October; etc.):
NA

Circulation (size of print run; if electronic, number of recipients or subscribers):
Avg. Circulation Size: 16719.7

What are your target audiences:
Faculty/Staff: 57.6%
Alumni: 69.7%
Donors: 72.7%
Current Students: 18.2%
Prospective Students: 6.1%
Public: 30.3%
Other: 36.4%

Deadlines for copy and photographs (4 weeks before publication, etc.):
NA

Do you use photographs or illustrations, or both?
Photographs: 42.4%
Both: 57.6%

Do you print in 4-color? 2-color? 1-color?
LEFT BLANK: 3%
2-color: 15.2%
1-color: 9.1%
4-color: 72.7%

Who prepares your copy?
Associate Dean: 3%
editor, staff and freelancers: 3%
Our staff: 3%
LEFT BLANK: 3%
I do, plus faculty \& staff volunteers, sometimes alums: 3%
I do but I also receive some copy: 3%
Staff writer: 39.4%
Me: 3%
I do: 39.4%

Who shoots your photographs or creates your illustrations?
Both: 48.5%
In-house: 30.3%
Outsource: 21.2%

Who edits and designs your publication?
In-house: 48.5%
Me: 3%
I do: 27.3%
Outsource: 21.2%

Who prints your publication?
NA

How is your mailing list compiled?
LEFT BLANK: 3%
Subscribers: 6.1%
VIP database for KUSM-W: 3%
Our records; KU Alumni Association records: 3%
Alumni DB: 36.4%
No mailing list; placed in residence hall rooms during move-in weekend: 3%
KUAA and office records: 3%
KU Endowment records \& KU records: 3%
Admissions: 3%
HR: 6.1%
List compiled from databases and subscribers: 3%
Your records: 24.2%
not mailed, insert in UDK: 3%

Do you conduct market research regarding your publication?
In-house: 21.2%
No: 72.7%
Yes: 3%
Outsource: 3%

What method(s) do you use to distribute your publication? Check all that apply.
Mail: 18.2%
EMail: 84.8%
Web: 33.3%

Do you ever make an appeal for donations or include a gift card in your publication?
Yes: 45.5%
No: 54.5%
If so, how often?

If your publication has a companion Web site, please provide the URL:
NA

University Relations is reviewing the possibility of vendor contracts to more thoroughly cover campus photography needs. The contracts would hopefully provide ready access to high-quality free-lance photography for a reasonable cost. Would you have occasion to use this service?
LEFT BLANK: 3%
Yes: 69.7%
No: 27.3%

How often?
LEFT BLANK: 27.3%
More frequently: 9.1%
Once a month: 21.2%
Less frequently: 42.4%